Ungazimisa njani iitriliyoni ngefashoni ekhawulezayo ukuba zichithe

• Phantse zonke iimpahla ekugqibeleni ziphelela kwindawo yokulahla inkunkuma, zinganikeli imboni yefashoni kuphela ingxaki yenkunkuma enzima kodwa nomba wekhabhoni.
• Iinzame zokurisayikilishwa ukuza kuthi ga ngoku azenzanga ziboboke kakhulu, ngenxa yokuba uninzi lweempahla zenziwe ngokudityaniswa kwamalaphu kunzima ukurisayikilishwa.
• Kodwa loo mceli mngeni udale ishishini elitsha lokuphinda-phinda ligxile ekuqaliseni, litsala umdla kwiinkampani ezifana nekaLevi, iAdidas kunye neZara.

Ishishini lefashoni linengxaki eyaziwa kakhulu yenkunkuma.

Phantse zonke (malunga ne-97%) yempahla ekugqibeleni iphelela kwindawo yokulahla inkunkuma, ngokukaMcKinsey, kwaye akuthathi xesha lide kakhulu ukuba umjikelo wobomi wempahla yamva nje ufikelele esiphelweni: i-60% yempahla eyenziweyo ibetha kwindawo yokulahla inkunkuma phakathi kwe-12. iinyanga zomhla wokwenziwa kwayo.

Kule minyaka ingamashumi amabini idlulileyo, loo nto iphathelele kwimveliso yempahla iye yanda kakhulu ngokunyuka kwefashoni ekhawulezayo, imveliso yamazwe ngamazwe, kunye nokwaziswa kweentsinga zeplastiki ezinexabiso eliphantsi.

Ishishini lefashoni lezigidi ngezigidi zeerandi linegalelo elibonakalayo ekukhutshweni kwegesi yegreenhouse, phakathi kwe-8% ukuya kwi-10% yeukukhutshwa kwehlabathi ngokupheleleyo, ngokutsho kweZizwe Ezimanyeneyo.Oko kungaphezulu kwazo zonke iinqwelomoya zamazwe ngamazwe kunye neenqanawa zaselwandle zidibene.Kwaye njengoko amanye amashishini esenza inkqubela kwizisombululo zokunciphisa ikhabhoni, imodeli yekhabhoni yefashoni iqikelelwa ukuba iza kukhula - kuqikelelwa ukuba izakuphendula ngaphezulu kwe-25% yebhajethi yekhabhoni yehlabathi ngo-2050.

Ishishini lempahla lifuna ukuthathelwa ingqalelo xa kufikwa kuhlaziyo, kodwa nezona zisombululo zilula khange zisebenze.Ngokweengcaphephe zozinzo, ukuya kuthi ga kwi-80% yempahla yeGoodwill iphele isiya e-Afrika ngenxa yokuba i-US secondhand market ayikwazi ukufunxa uluhlu lwempahla.Nditsho nemigqomo yalapha ekhaya ithumela iimpahla e-Afrika ngenxa yokuntsokotha kwekhonkco lonikezelo lwasekhaya kunye nokuphuphuma.

Ukuza kuthi ga ngoku, ukulungiswa ngokutsha kwempahla emidala kwimpahla entsha akwenzanga rhabaxa kwishishini.Okwangoku, ngaphantsi kwe-1% yeempahla ezilukiweyo eziveliswayo ziphinda zisetyenziswe kwimpahla entsha, eza ngexabiso le-100 yeebhiliyoni zeedola ngonyaka kwithuba lengeniso, ngokutsho.McKinsey Uzinzo

Enye ingxaki enkulu kukudityaniswa kwamalaphu ngoku axhaphakileyo kwinkqubo yokuvelisa.Ngobuninzi bempahla kwishishini lefashonixutyiwe, kuba nzima ukuphinda usebenziseke enye ifayibha ngaphandle kokwenzakalisa enye.Ijezi eqhelekileyo inokuqulatha iindidi ezininzi ezahlukeneyo zefiber ezibandakanya umxube womqhaphu, cashmere, acrylic, inayiloni kunye nespandex.Akukho nalunye kwiintsinga ezinokuphinda zisetyenziswe kumbhobho omnye, njengoko kuye kwenziwa ngokwezoqoqosho kushishino lwesinyithi.

"Kuya kufuneka udibanise iifayibha ezihlanu ezidityaniswe ngokusondeleyo kwaye uzithumele kwiimeko ezintlanu ezahlukeneyo zokuphinda zisetyenziswe ukuze ubuyise uninzi lweejezi," utshilo uPaul Dillinger, intloko yemveliso yehlabathi jikelele.Levi Strauss & Co.

Umceli mngeni wokurisayikilisha kwempahla kukuqalwa kwamafutha

Ubunzima bengxaki yokuphinda kusetyenziswe ifashoni kusemva kweemodeli ezintsha zoshishino eziye zavela kwiinkampani eziquka i-Evrnu, i-Renewcell, i-Spinnova, kunye ne-SuperCircle, kunye neminye imisebenzi emikhulu yokuthengisa.

I-Spinnova ibambisene neyona nkampani inkulu yehlabathi ye-pulp kunye nephepha kulo nyaka, i-Suzano, ukuguqula iinkuni kunye nenkunkuma ibe yi-fiber ye-textile esetyenzisiweyo.

"Ukonyusa izinga lokuphinda kusetyenziswe i-textile-to-textile kusembindini womcimbi," satsho isithethi sikaSpinnova.“Incinci kakhulu inkuthazo yezoqoqosho yokuqokelela, ukuhlela, ukukrazula, kunye nenkunkuma yamalaphu ebale, angamanyathelo okuqala kwindlela yokurisayikilisha,” utshilo.

Inkunkuma yelaphu, ngokwamanyathelo athile, ngumba omkhulu kunenkunkuma yeplastiki, kwaye inengxaki efanayo.

"Yimveliso enexabiso eliphantsi kakhulu apho imveliso ingenaxabiso eliphezulu kakhulu kwaye iindleko zokuchonga, ukuhlela, ukudibanisa, kunye nokuqokelela izinto ziphezulu kakhulu kunoko unokukufumana kwimveliso eyenziwe ngokutsha," ngokutsho kukaChloe. Songer, iCEO yeSuperCircle

enika abathengi kunye neebrendi amandla okuba neemveliso ezahlukeneyo ezigqityiweyo zithunyelwe kwiindawo zokugcina iimpahla ukuze zilungelelaniswe kwaye zisetyenziswe kwakhona - kunye nekhredithi ekuthengeni izinto ezivela kwi-Thousand Fell eyenziwe ngokutsha ye-sneaker brand eqhutywa yi-CEO yayo.

"Impembelelo ngelishwa ibiza imali, kwaye kukufumana indlela yokwenza ukuba ibe nentsingiselo yeshishini," utshilo uSonger.