Ividiyo edumileyo yeTikTok egxeka izenzo zikaShein kunye nezinye izinto ezibizwa ngokuba "ziifashoni ezikhawulezayo" iqulethe uninzi lwemifanekiso elahlekisayo.Abaveli kwiimeko apho abafuna uncedo bafumana amanqaku okwenene kwiingxowa zempahla.Nangona kunjalo, ubuncinane kwiimeko ezimbini, imvelaphi yala manqaku ayaziwa, kwaye ngexesha lokubhala, asiyazi iziphumo zophando olwenziweyo ekufumaneni kwabo.
Ekuqaleni kukaJuni 2022, abasebenzisi abahlukeneyo beendaba zoluntu bathi bafumene ulwazi malunga nabasebenzi bempahla kwiilebhile zempahla ezivela kuShein kunye nezinye iinkampani, kuquka imiyalezo ye-SOS.
Kwizithuba ezininzi, umntu ulayishe ifoto yeleyibhile efundeka ngokuthi "ukuwa womile, ungomi ucocekile, ngenxa yetekhnoloji yokonga amanzi, hlamba nge-conditioner kuqala ukuze athambe."umfanekiso weskrini wetweet onomfanekiso apho igama lomsebenzisi le-Twitter linqunyulwe ukukhusela ubumfihlo:
Nokuba yeyiphi na igama, ayicaci kwifoto ngokwayo ukuba yeyiphi i-brand yempahla ithegi encanyathiselwe kuyo.Kwakhona kucacile ukuba ibinzana elithi "Ndifuna uncedo lwakho" alukho umnxeba woncedo, kodwa kunokuba imiyalelo eyenziwe ngokufanelekileyo yokuhlamba into yempahla echaphazelekayo.Sithumele i-imeyile kuShein ebuza ukuba izitikha ezingentla zikwiimpahla zakhe kwaye siya kuzihlaziya ukuba sifumana impendulo.
UShein uthumele ividiyo kwiakhawunti yakhe esemthethweni ye-TikTok ephikisa amabango okuba "i-SOS" kunye neminye imifanekiso yentsholongwane inxulumene nohlobo lwakhe, esithi:
"UShane uyithathela phezulu imiba yokubonelela," yatsho ingxelo."Umgaqo wethu ongqongqo wokuziphatha ubandakanya imigaqo-nkqubo echasene nokuxhatshazwa kwabantwana kunye nokunyanzeliswa, kwaye asiyi kukunyamezela ukuphulwa."
Abanye baphikisa ngelithi ibinzana elithi “funa uncedo lwakho” ngumyalezo ofihlakeleyo.Asizange siyifumane isiqinisekiso soku, ngakumbi njengoko ibinzana livela njengenxalenye yesivakalisi eside esinentsingiselo eyahlukileyo.
Ividiyo ye-TikTok ekwabelwana ngayo ngokubanzi ibandakanya imifanekiso yeelebhile ezinemiyalezo eyahlukeneyo ecela uncedo kwaye, ngokucacileyo, umyalezo obanzi wokuba iinkampani zefashoni ezikhawulezayo ziqesha abasebenzi beempahla phantsi kweemeko ezimanyumnyezi kangangokuba zigqithiswe ngokungxama kwiilebhile zempahla.
Ishishini lempahla kudala lityholwa ngokuba yimeko engentle yokusebenza nokusebenza.Nangona kunjalo, iividiyo zeTikTok ziyalahlekisa kuba ayiyiyo yonke imifanekiso ebandakanyiweyo kwividiyo enokuchazwa njengeeleyibhile zempahla yefashoni ekhawulezayo.Eminye yemifanekiso yesikrini ethathwe kwiingxelo zeendaba zangaphambili, ngelixa ezinye azihambelani nembali yoshishino lwempahla.
Ifoto evela kwividiyo, ejongwe ngaphezulu kwezigidi ezingama-40 njengoko kubhaliwe, ibonisa umfazi emi phambi kwephakheji ye-FedEx enegama elithi "Uncedo" elikrolwe nge-inki ngaphandle kwephakheji.Kule meko, akucaci ukuba ngubani obhale "Uncedo" kwipasela, kodwa akunakwenzeka ukuba umthungi wafumana ipasile kwindawo yokuthunyelwa.Kubonakala ngathi ibhalwe ngumntu kulo lonke ikhonkco lokuthumela ukusuka kwinqanawa ukuya kwirisithi.Ngaphandle kwe-caption eyongezwe ngumsebenzisi weTikTok, asifumananga ileyibhile kwiphakheji ngokwayo eya kubonisa ukuba uShein uyithumele:
Inqaku elikwividiyo lifundeka ngokuthi “Ndincede” libhalwe ngesandla kumcu wekhadibhodi.Inqaku kutyholwa ukuba lifunyenwe kwibhegi yangaphantsi ngumfazi waseBrighton, eMichigan ngo-2015, ngokweengxelo zeendaba.Impahla yangaphantsi yenziwe kwi-Handcraft Manufacturing eNew York kodwa yenziwa kwiiPhilippines.Iindaba zabika ukuba inqaku libhalwe ngumfazi ochongiweyo njengo "MayAnn" kwaye iqulethe inombolo yefowuni.Emva kokuba inqaku lifunyenwe, umenzi wempahla waqalisa uphando, kodwa okwangoku asiyazi isiphumo sophando.
Enye i-hashtag kwividiyo yeTikTok kuthiwa ifundeka ngolu hlobo, "Ndinezinyo elibuhlungu."Uphendlo lomfanekiso ongemva lubonisa ukuba lo mfanekiso ubukwi-intanethi ubuncinci ngo-2016 kwaye ubonakala rhoqo njengomzekelo weethegi zempahla "ezinomdla":
Komnye umfanekiso okwividiyo, uhlobo lwefashoni yaseTshayina iRomwe ineleyibhile kwipakethe yayo ethi "Ndincede":
Kodwa oku akungophawu loxinzelelo.URomwe wajongana nalo mbandela ngo-2018 ngokuthumela le ngcaciso kuFacebook:
Imveliso yeRomwe, iibhukhimakhi esizinika abanye abathengi bethu zibizwa ngokuba "Ndincede Amanqaku Amanqaku" (jonga umfanekiso ongezantsi).Abanye abantu babona ileyibhile yento kwaye bacinge ukuba ngumyalezo ovela kumntu oyenzileyo.Hayi!Ligama nje lento!
Phezulu komyalezo, isilumkiso "SOS" sibhaliwe, silandelwa ngumyalezo obhalwe ngoonobumba baseTshayina.Umfanekiso uvela kwingxelo yeendaba ze-BBC ka-2014 kwinqaku elifunyenwe kwiibhulukhwe ezithengiweyo kwivenkile yempahla yePrimark eBelfast, kuMntla Ireland, njengoko iBBC ichaza:
“Iphepha elalincanyathiselwe kwisatifikethi sentolongo lalisithi amabanjwa ayenyanzelwa ukuba asebenze iiyure ezili-15 ngosuku ekuthungeni iimpahla.”
U-Primark uxelele i-BBC ukuba ivule uphando kwaye yathi ibhulukhwe yayithengisiwe iminyaka ngaphambi kokuba iingxelo zeendaba ziqhawuke kwaye ujonge kwikhonkco labo lokubonelela kuba imveliso ifumene "akukho bungqina bexesha lokuvalelwa entolongweni okanye naziphi na ezinye iindlela zokusebenza ngenkani.
Omnye umfanekiso kwividiyo yeTikTok unomfanekiso wesitokhwe endaweni yomfanekiso wethegi yempahla yokwenyani:
Amabango okuba iimpahla ezithile zinemiyalezo efihlakeleyo zixhaphakile kwi-Intanethi, yaye ngamanye amaxesha ziyinyaniso.Ngo-2020, umzekelo, i-brand yempahla yangaphandle i-Patagonia yathengisa iimpahla ezinamagama athi "Votela i-jerk" kuyo njengenxalenye ye-activism yayo yokukhanyela ukutshintsha kwemozulu.Elinye ibali elivela kwimpahla yempahla uTom Bihn waya kwintsholongwane ngo-2004 kwaye (ngempazamo) wabanga ukuba ujolise kumongameli wangaphambili wase-US uBarack Obama kunye noDonald Trump.
Imfihlakalo iba nzulu emva kokuba umfazi waseMichigan efumene inqaku elithi "Nceda" kwimpahla yakhe yangaphantsi ngoSeptemba 25, 2015, https://detroit.cbslocal.com/2015/09/25/mystery-deepens-after-michigan-woman- finds-help-note -kwimpahla yangaphantsi/.
"UPrimark uphanda izityholo zokubhala ngo 'Meyi' kwiiBlukhwe."Iindaba ze-BBC, i-25 kaJuni 2014 www.bbc.com, https://www.bbc.com/news/uk-northern-ireland-28018137.
UBethany Palma yintatheli esekwe eLos Angeles eyaqala umsebenzi wayo njengentatheli yemihla ngemihla egubungela ulwaphulo-mthetho ukusuka kurhulumente ukuya kwezopolitiko zelizwe.Ubhale… funda ngakumbi
Ixesha lokuposa: Nov-17-2022