Umahluko ophambili phakathi kweleyibhile elukiweyo kunye neleyibhile eprintiweyo ikumacandelo amathathu:
imathiriyeli eyahlukileyo;Ileta yeLogo,ipatheni yokuvakalisa eyahlukileyo.Ubuncinane besicelo sobungakanani bomyalelo.
Kungakhathaliseki ukuba ileyibhile elukiweyo okanye ileyibhile eprintiweyo, yimveliso eyandisa ukuchongwa kwempahla kunye nokuchongwa kwebrand.Kufuneka sikhethe eyona ileyibhile ifanelekileyo ngokwesitayile sempahla, umbala kunye nelaphu, ukuze kongezwe ixabiso lophawu kunye nesiphumo sokuthengisa kwiimveliso zethu.