Kwiminyaka yakutshanje, kunye nophuhliso olukhawulezayo lweteknoloji yoshicilelo lwedijithali, ushicilelo lwedijithali ngokuthe ngcembe lusetyenziswa kwizahlulo ezingakumbi zoshicilelo.Iqhutywa yimfuno yabathengi yebhetshi encinci kunye nokupakishwa kobuqu, ngakumbi nangakumbi amashishini oshicilelo aqala ukukhetha ushicilelo lwedijithali ukugcwalisa iibhetshi ezincinci kunye neeodolo zokupakisha ezenzelwe wena. 

Ukuphendula kulo mkhwa, uphando lweNapco lupapashe iphepha kwi《 Ukupakishwa koShicilelo lweDijithali: Ixesha lifikile!》Kuleinqaku, iinzuzo zokuprintwa kwedijithali kunye nokupakishwa kwintengiso, ukuprintwa kwedijithali kunye nokupakishwa kwisicelo esisebenzayo semingeni kunye namathuba, uqalise uphando kunye nohlalutyo.

 Ke, ithini imeko yoshicilelo lwedijithali kunye nokupakishwa?Yiza ufumane! 

 1.Ukuprintwa kwedijithali kunye nokupakishwa kunye neenzuzo zokuthengisa

Umbuzo wokuqala owabuzwa nguPhando weNapco wawusithi "Ingaba ukuprintwa kwedijithali kunye nokupakishwa kunxulumana njani nezibonelelo zentengiso?"Ukuya kumlinganiselo othile, olu luhlu lulandelayo lwedatha lubonisa isimo sengqondo esilungileyo seempawu ngokubhekiselele kushicilelo lwedijithali kunye nokupakishwa.

 I-79% yeempawu ziyavuma ukuba ukupakishwa sisixhobo esibalulekileyo sokuthengisa kwiinkampani zabo, kwaye ukupakishwa kubonwa njengenxalenye ebalulekileyo yesicwangciso sokuthengisa uphawu.

40%yeempawu ezidweliswe "ukuyila ukupakishwa okukhuthaza abathengi ukuba bathenge" njengeyona nto iphambili kubo.
60%yeempawu ezithe ukupakishwa okulungiselelweyo okanye ezenzelwe wena kube nefuthe elihle kwiintengiso.

80%yeempawu zikhetha iinkampani zoshicilelo ezibonelela ngeenketho zokupakisha zoshicilelo lwedijithali. 

Inokubonwa ukuba abanini beempawu bahlawula ingqalelo engakumbi nangakumbi kwindima yoyilo lokupakisha olulolwakho ekukhuthazeni ukuthengisa, ngelixa ushicilelo lwedijithali ngokuthe ngcembe luye lwaba yibhonasi eqatshelwa ngabathengi abaninzi besiphelo kunye neengenelo zayo zexesha elifutshane lokuguqula, bhetyebhetye kwaye lilungele, kwaye liphezulu. ukusebenza kakuhle.

2, imingeni yokupakishwa kwedijithali kunye namathuba 

Xa ebuzwa malunga nemiqobo emikhulu kwisicelo esisebenzayo sokuprinta kunye nokupakishwa kwedijithali, uninzi lweenkampani zokuprinta kunye nokupakishwa zibonisa ukuba ngophuhliso oluqhubekayo lweteknoloji yoshicilelo lwedijithali kunye nokomelezwa koqeqesho lwabasebenzi olufanelekileyo, imida yobugcisa (ubungakanani befomati, i-substrate, umbala we-gamut kunye umgangatho woshicilelo, njl.

Kufuneka kuqatshelwe ukuba, nangona kusekho iingxaki ezithile zobugcisa ekufuneka zoyiswe kule mimandla: umzekelo,

I-52% yamashishini okushicilela kunye nokupakisha akhetha "ukuhambelana kombala phakathi kwezixhobo zokushicilela zedijithali kunye nezixhobo zokushicilela ze-offset eziqhelekileyo";

I-30% yamashishini akhetha "i-substrate limitation";

I-11% yabaphenduli bakhethe "ukuhambelana kombala wenkqubo enqamlezayo";

I-3% yeepesenti zeenkampani zathi "isisombululo soshicilelo lwedijithali okanye umgangatho wokubonisa awukho phezulu ngokwaneleyo," Kodwa abaninzi abaphendulayo bathi izenzo zokulawula umbala, ukuqeqeshwa kwabaqhubi, kunye nokutsha kwezobuchwepheshe kunokujongana ngokufanelekileyo kobu bunzima.Ke ngoko, imida yobugcisa ayisekho eyona nto iphambili ethintela uphuhliso loshicilelo lwedijithali

Ukongeza, ukhetho "lokunyathela umthengi" aludweliswanga njengomnye wemiqobo ephambili kwipakethe yoshicilelo lwedijithali, ebonisa ukuba ukwamkelwa kokupakishwa koshicilelo lwedijithali kuphucula ngokuthe ngcembe.

Kuyafaneleka ukukhankanya ukuba i-32% yabaphenduli bakholelwa ukuba inombolo enye yesizathu sokungatyalomali kwi-digital printing kukuba ayifanelekanga kwiinkampani zokuprinta kunye nokupakisha ngokwazo okanye ukupakisha iprosesa yokuxuba imveliso.

16% yabaphenduli bathi isizathu sokungatyali imali kwi-digital printing kukuba babekuvuyela ukukhupha i-digital printing kunye nee-odolo zokupakisha.　

Ke, amathuba entengiso yokupakishwa kwedijithali kunye nemiceli mngeni ikhona.Kwelinye icala, iibrendi azibandakanyi kuphela ukubaluleka kwinkangeleko kunye nokusebenza kokupakishwa, kodwa zikwathatha ngakumbi njengolwandiso lwezicwangciso-qhinga zokuthengisa, ngaloo ndlela zikhuthaza ngakumbi uphuhliso lwemarike yokupakisha eyenzelwe wena, kwaye izisa iindawo ezintsha zokukhula kwesicelo. yoshicilelo lwedijithali kwindawo yokupakisha.　

Kulo mba, ababoneleli bezixhobo zoshicilelo lwedijithali kufuneka baphucule ngokusebenzayo ngokobungakanani befomathi, i-substrate, i-gamut yombala kunye nomgangatho wokushicilela, ukukhawulezisa ukusungulwa kunye nophuhliso lwezixhobo zoshicilelo lwedijithali, kunye nokunciphisa izithintelo zobugcisa.Kwangaxeshanye, sibonelela ngenkuthalo abathengi ngezisombululo ezipheleleyo kunye neenkonzo ezongeziweyo zexabiso, sincede abathengi bahlengahlengise ipotfoliyo yemveliso, kwaye baphuhlise ngokudibeneyo ushicilelo lwedijithali kunye nemarike yokupakisha.