PI-ackaging lunxibelelwano lokuqala lomzimba uninzi lwabathengi abanalo nge-brand - ke yenza ukubala
Imibono yokuqala yiyo yonke into.Libinzana elinxibe kakuhle ukuya kuthi ga kwinqanaba le-cliché, kodwa ngesizathu esihle - yinyani.Kwaye, kwihlabathi lanamhlanje elihlala likwi-intanethi, apho abathengi bahlaselwa ngamawaka emiyalezo ekhuphisanayo kuyo yonke indawo yobomi babo, kubaluleke kakhulu kunangaphambili.
Kwihlabathi lanamhlanje, ukhuphiswano lwe-brand aluveli kubakhuphisana nabo ngqo kwi-shelf.Isuka kwizaziso ze-smartphone ezihlala zingxola epokothweni yomthengi, ii-imeyile ekujoliswe kuzo, iintengiso zikamabonwakude kunye nonomathotholo, kunye neentengiso ze-Intanethi ngokuziswa simahla kosuku olunye ezitsala ingqalelo yabathengi kwiindlela ezininzi ezahlukeneyo - zonke zikude nophawu lwakho.
Ukufumana - kwaye ngokubalulekileyo, gcina - ingqalelo yomthengi wakho, uphawu lwanamhlanje ludinga ukunika into enzulu.Kufuneka ibe nobuntu obuqaphelekayo ngephanyazo, ngeli lixa imele iqwalaselwe ixesha elide.Kwaye, njengabo nabuphi na ubuntu, oku kufuneka kwakhelwe kwisiseko sokuziphatha kunye nemigaqo.
'Ukuthenga ngokusesikweni'ibiyinto eyaziwayo amashumi eminyaka, kodwa ukuqhuma kwe-intanethi kuthetha ukuba ngoku ibalulekile kwimpumelelo yohlobo.Kuthetha ukuba abathengi banokufikelela kulwazi malunga nayo nantoni na ukusuka naphi na kwaye phantse nangaliphi na ixesha, kwaye ngenxa yoko, banolwazi oluthe kratya malunga nefuthe lemikhwa yabo yokuthenga kunangaphambili.
Uphando lweDeloitte lufumanise ukuba oku kuye kwangqamana nabathengi abaninzi abenza iinzame ezidibeneyo zokwamkela iindlela zokuphila ezizinzileyo.Ngeli xesha, uphononongo lwe-OpenText2 lufumanise ukuba uninzi lwabathengi banokukulungela ukuhlawula ngaphezulu imveliso efunyenwe ngokweenqobo okanye eveliswe.Uphononongo olufanayo lwafumanisa ukuba i-81% yabaphenduli bavakalelwa kukuba ukufunwa okusesikweni kubalulekile kubo.Okubangela umdla kukuba, i-20% yaba bathe baphendula bathi oku kube njalo kulo nyaka uphelileyo.
Oku kubonisa inguqu eqhubekayo kwindlela yokuziphatha kwabathengi;enye iya kwanda kuphela njengoko ixesha lihamba.Kwaye, ngabathengi beGen Z abakwincopho yokukhulela kumandla aphambili enkcitho yehlabathi, iibrendi kuya kufuneka zihambe ngentetho xa kufikwa kwiindlela zokuziphatha.
Ukuba umyalezo we-brand awuhambelani nomthengi, loo myalezo unokulahleka kakhulu phakathi kolwandle lweminye imiyalezo yokuthengisa abathengi banamhlanje kufuneka bajongane nayo.
Imiyalezo ezinzileyo, eneenqobo ezisesikweni edityaniswe ngokuyilwe ngokugqithisileyo, ukupakishwa kweplastiki okungeyomfuneko ayinakuhlala kakuhle kubathengi banamhlanje.
Uyilo olukhulu lokupakisha kufuneka lusebenzisane ngesandla kunye nomyalezo wophawu ukuze ungabonisi nje amaxabiso enkampani, kodwa uwahlanganise ngendlela abathengi abanokuthi bachukumise ngayo kwaye bazive, kunye nokubona.Kubalulekile ukukhumbula ukuba umsebenzi wokupakisha awupheli xa umthengi ethengile.Umthengi uyivula njani ipakethe, indlela esebenza ngayo ipakethe ukukhusela imveliso, kwaye-ukuba kuyimfuneko-ukulunga kokubuyisela imveliso kwipakethe yayo yantlandlolo zizo zonke iindawo zokuthintela ezinokuthi ibhrendi isebenzise ukuqinisa amaxabiso ayo ngokupakishwa.
Imixholo yokuziphatha kunye nozinzozizihloko ezishushu kushishino lokupakisha lwanamhlanje, njengoko lufuna ukuhlangabezana neemfuno zabathengi bale mihla.
Ixesha lokuposa: Jul-05-2023